What can a Website do for me?
My business doesn’t even use the Internet, how would it benefit us?
The Web changes so fast, how can I keep up while still running my business?
How can my company compete with large companies?
My competitors don’t have Websites, why should I?
Websites are expensive, how can I afford to buy one when I am operating on a limited budget?
Even if I did want to get a Website for my business, how do I know what I need and where would I start?
Why do I need a Website if I am not selling a product via the Internet?
Why should I have a Website when I have enough business as it is?
I don’t want to load software onto my computer, would I have to do this with SofastWeb?
How do I promote my Website so that people know that I am on the Web?
How will I know if people are visiting my Website?
Q: What can a Website do for me?
A: This is a question that will have a new answer every day. Only you can really identify the specific pro’s of having a Website. Here are some of the more obvious answers:
SofastWeb™ enables a business to:
- Allow you to promote and sell products and services
- Provide business information to describe what your company has to offer
- State your business hours, provide a map/directions to your facility, provide contact information, list your specials, coupons, etc.
- Provide Customer Service – Let customers check product availability on-line, get product information, etc.
- Establish An On-line Presence – Make sure that your prospects find you on-line before they find your competitors
- Get Customer Feedback – Allow your customers to submit their questions and comments to you via your Website
- Generate Sales Leads – Qualify visitors and provide on-line incentives for registration, sponsor on-line contests, build an email database so that you can email your sales and specials to them
- Your Customers Expect You to Have a Website – In this day and age, people expect you to have a Website. How many times have you been asked by your customers “What is your Website address?”
- Your Competitors Have a Website – Even if they don’t today, they may have one tomorrow, beat them to the punch!
- A Website Is Cost Effective – A Website can be a lot less expensive than advertising in the newspaper, magazines, and yellow pages. Even a modest Website can help you compete with much larger competitors who may have deeper pockets.
- Cut High Costs of Printing & Postage – Why spend a lot of money having brochures printed up and mailed out? Send an email out to your customers with your Website address. Your Website IS an on-line brochure that is available 24/ 7.
Q: My business doesn’t even use the Internet, how would it benefit us?
A: You may not use the Internet, but your customers do. One big mistake that businesses make is thinking that they are the “norm” and that since they do not use the Internet, that there customer do not either. Your customers DO use the Internet and find a lot of useful information that can help make important day-to-day decisions. Whatever you do, don’tt be the last one on the Web. If you wait you may miss out on important business profits!
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Q: The Web changes so fast, how can I keep up while still running my business?
A: This is a tough one for many businesses because the Web and its associated technologies really do change rather quickly. However, the vast majority of the changes you hear about do not affect a site built using SofastWeb™. With SofastWeb™ you can update your site as often as you need to, at your convenience. Having a Website does not mean that you should be “chained” to a computer, or that you devote a full time person to a Website. SofastWeb™ allows your business to be progressive in today’s technological world without devoting a lot of time and resources.
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Q: How can my company compete with large companies?
A: The Web is truly the great equalizer. Small businesses can easily compete head-on with large corporations and win. Just because the large companies can afford professional developers to build sites for them does not mean that you are at a disadvantage. You can still have a very professional Web-presence without parting with a lot of cash.
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Q: My competitors don’t have Websites, why should I?
A: Just because they don’t have a Website right now, doesn’t mean that they will not have one in the future…beat them to it. Being able to offer potential customers information at their convenience is very important. Consider this: If you did not have a phone in your business, your customers would be limited to those that walk in your front door. It is important that customers can access you to learn more about the products and services that you offer. A Website not only gives you a professional look and feel, it also serves as an informational source that customers can utilize to find out more information about you.
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Q: Websites are expensive, how can I afford to buy one when I am operating on a limited budget?
A: If you hire a Web developer, this will be true. Progressive technology however, allows businesses to be their own Web developers. Even if you rank yourself in the category of “technically challenged,” or are “allergic to computers,” you will be able to quickly create your own Website that is professional and affordable. And, the best part is, make the changes when you want. Most businesses that hire a Web developer find out that it is extremely difficult to get changes made on their Websites within a reasonable time frame. By the time the changes are made, it is time to make another change. You can break this vicious cycle with SofastWeb™.
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Q: Even if I did want to get a Website for my business, how do I know what I need and where would I start?
A: SofastWeb™ makes it easy for you. There are four tiers to the product, specifically designed for your needs. From the basic “online business card” approach, to the full blown “all the bells and whistles” model, with a price that is sure to make your budget smile. Click Here to view the SofastWeb packages.
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Q: Why do I need a Website if I am not selling a product via the Internet?
A: You may not be selling “hard goods” over the Internet, but you are selling your business. People utilize the Internet to gather information that will help them in making a decision to use one particular business over the other. A Website will allow you to showcase your knowledge and experience that you possess in your field of work as well as showing the public that you are a progressive company that has their needs in mind.
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Q: Why should I have a Website when I have enough business as it is?
A: If you truly have more customers than you want, you are in a category with very little company. The simple fact is even if you do not want anymore “New” customers, you could be better servicing your “Existing” customers. There are plenty of businesses out there that would be happy to take your customers away, don’t give them a reason to leave.
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Q: I don’t want to load software onto my computer, would I have to do this with Sofast Web?
A: No. SofastWeb™ is a Browser-Based and does not require a third party application. Simply put, all that you need to start building your SofastWeb Website is access to the Internet! The great thing about this is that you can make changes to your Website from any computer in the world!
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Q: How do I promote my Website so that people know that I am on the Web?
A: This is an excellent question and one that many businesses struggle with. A good place to start is to have your Website address on everything! Your Web address should be on your business cards, with your existing yellow pages ad, on your signs, business vehicles, answering machine, letterhead, invoices etc. SofastWeb™ is dedicated to helping its’ customers and devotes a “Marketing Your Website” section to all SofastWeb customers. This section will help you identify key areas that you should be targeting to promote your site.
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Q: How will I know if people are visiting my Website?
A: Two of the SofastWeb™ packages provide you with site statistics that allow you to see how many people are visiting your site, which pages they are visiting the most, and how they found you. Another way of finding out is by simply asking your customer the following question “Did you learn about us by visiting our Website.” This question serves two purposes: 1. You are directly asking the person how they learned of you, and 2. You are letting them know that you have a Website and it opens up conversation for you to tell them why they should visit your site (i.e. “We have weekly on-line specials that are only available through our Website). This will entice your customers to visit the site.
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